Nyuma ya Levi (Levi's), ikindi kigo cy’imyenda n’inkweto cyatangaje ko gihagaritse akazi.
Umuyobozi Mukuru wa Nike (NKE) John Donahoe yabwiye abakozi mu butumwa bwa email bw’ikigo cyose ko ikigo kirimo guhagarika abakozi 2% by’abakozi bacyo kandi ko kidategereje ko kwirukana abakozi bizagira ingaruka ku bakozi bo mu maduka, abakozi bo mu bigo bikwirakwiza ibicuruzwa, cyangwa abakozi bo mu itsinda ryacyo rishinzwe guhanga udushya.
Kugeza mu mpera za Gicurasi 2023, Nike ifite abakozi 83.700, bivuze ko abakozi barenga 1.600 bazirukanwa ku kazi. Ku ya 19 Gashyantare, umunyamakuru yavugishije Nike China, maze kugeza saa 0:00 ku ya 20, nta gisubizo cyabonetse.
Umuyobozi Mukuru wa Nike yavuze ko igabanywa ry'akazi ari ukuri kubabaje '
Umuyobozi Mukuru John Donahoe yavuze ko ikigo kirimo gukoresha umutungo kugira ngo gishora imari nyinshi mu bijyanye no kwiruka, kwambara imyenda y'abagore n'ibyiciro bya Yorodaniya. Mu gusubiza ku kwirukanwa kw'abakozi, John Donahoe yagize ati: “Iki ni ikintu kibabaje ntashobora gufata nk'aho ari cyo cyoroshye. “Ntabwo turi gukina neza muri iki gihe kandi amaherezo tugomba kwitwara neza ubwacu n'ikipe yanjye iyoboye.”
Ubukode n'inyungu byo hejuru byatumye abakiriya bagabanya ibicuruzwa binini, bituma amasosiyete y'imyenda ya siporo nka Nike na Adidas aburira ko abacuruzi bagabanya ibyo batumiza binyuze mu nzira zigurishwa.
Mu by’ukuri, mu nama y’inyungu ku ya 21 Ukuboza umwaka ushize, abayobozi ba Nike bagaragaje gahunda yo kwirukana abakozi. Mu nama y’umunsi umwe y’inyungu z’igihembwe cya kabiri cy’umwaka w’ingengo y’imari wa 2024, John Donahoe yavuze ko Nike irimo gushaka amahirwe yo kuzigama amafaranga agera kuri miliyari 2 z’amadolari mu myaka itatu iri imbere, hamwe n’ubushobozi bwo kuzigama mu nzego nko koroshya ubwinshi bw’ibicuruzwa, kongera ikoreshwa ry’ikoranabuhanga mu buryo bwikora, kunoza imikorere y’ikigo, no gukoresha urwego rw’ikigo mu kunoza imikorere.
Muri ubu buryo, icyiciro cy’ihagarikwa ry’abakozi rya Nike muri iki gihe cya 2% nacyo kiri mu rwego rwo kuzigama amafaranga. Nike kandi yavuze muri raporo yayo y’inyungu ko iyi sosiyete irimo gufata ingamba zo kunoza ikigo cyayo, biteganijwe ko kizatanga amafaranga agera kuri miliyoni 400 kugeza kuri miliyoni 450 z’amadolari y’Amerika mu kwishyura mbere yo kuvugurura imisoro, menshi muri yo azamenyekana mu gihembwe cya gatatu cy’ingengo y’imari ya 2024, cyane cyane mu guhagarika abakozi.
Kuzigama amafaranga angana na miliyari ebyiri z'amadolari mu myaka itatu iri imbere mu byiciro nk'imyenda y'abagore na Yorodaniya bifatwa nk'uburyo bwo kongera kuvugurura iterambere.
Raporo y'imari ya Nike y'igihembwe cya kabiri cy'umwaka w'ingengo y'imari wa 2024 (2023.8.31-2023.11.30) igaragaza ko muri icyo gihembwe cya raporo, inyungu ya Nike yari miliyari 13.4 z'amadolari y'Amerika, yiyongereyeho 1%, inyungu rusange yari miliyari 1.6 z'amadolari y'Amerika, yiyongereyeho 19%, naho inyungu mbumbe yari 44.6%, ugereranije na 42.9% mu gihe nk'icyo umwaka ushize.
Mu rwego rw'akarere, inyungu mu Bushinwa bwiyongereyeho 4% ugereranyije n'umwaka ushize igera kuri miliyoni 1.863 z'amadolari na 8% ugereranyije n'umwaka ushize ku ifaranga rihoraho. Ubushinwa bwiyongereyeho kandi akarere ka kabiri gakura vuba muri Nike. Urebye ubucuruzi butandukanye bwa Nike mu Bushinwa bwiyongereyeho 1% ugereranyije n'umwaka ushize igera kuri miliyari 1.361 z'amadolari, imyenda yiyongereyeho 19% ugereranyije n'umwaka ushize igera kuri miliyoni 469 z'amadolari, naho ibikoresho byiyongereyeho 32% ugereranyije n'umwaka ushize igera kuri miliyoni 33 z'amadolari.
Ishusho y'amafaranga yinjijwe na Nike
Nike China nayo yatangaje ku mugaragaro ko akarere ka Greater China kazamutse mu bihembwe bitanu byikurikiranya. John Donahoe yavuze mu nama ko mu Bushinwa Bukuru, kugurisha kwa NIKE mu maduka byazamutse inshuro ebyiri mu gihe cy'umunsi mukuru w'igihugu, kandi Nike yongeye kurenga inganda mu gihe cya 11.11 iba ikirango cya mbere cya siporo kuri Tmall.
Nyuma yo guhamagara mu nama rusange, Nike yasohoye ubutumwa bwo kwirukana abakozi, Nike izibanda ku iterambere ritaha ry’uruhererekane rw’abasiganwa, imyambaro y’abagore n’ubucuruzi bwa Jordan Three.
John Donahoe yavuze mu kiganiro cy’inama ko ikirango cya Yorodaniya kirimo kuba ikirango cya kabiri gikomeye cy’inkweto muri Amerika y’Amajyaruguru, ni ukuvuga ikirango kinini nyuma ya Nike. Ubucuruzi bw’abagore bwa Nike bufite agaciro ka miliyari zigera kuri 9 z’amadolari kandi bwazamutse cyane mu myaka itatu ishize. Yagaragaje ko 40 ku ijana by’abanyamuryango ba Nike ari abaguzi b’abagore, “bagize umubare munini w’abanyamuryango bashya, kandi icyifuzo cy’abanyamuryango kirimo kwiyongera vuba.” Tubona amahirwe menshi yo gukorera uwo muguzi neza binyuze mu guhaza imikorere ye n’ibyo akeneye mu buzima.”
Urugendo rw'ihagarikwa ry'akazi ntirushobora guhagarara.
H&M iri gufunga 20% by'amaduka yayo muri Esipanye inagabanya imirimo igera kuri 600
Isosiyete ikomeye y’imideli yihuta yo muri Suwede H&M yatangaje ko ifunze 20% by’amaduka yayo muri Esipanye, ibi bikaba byaragize ingaruka ku bakozi 588. Esipanye niho hari umuhiganwa wayo Zara, wagiye utwara H&M mu myaka yashize, kandi iyi sosiyete yo muri Suwede ifite agaciro kari munsi y’agace gato k’agaciro k’iyi sosiyete yo muri Esipanye ka miliyari zirenga z’amayero.
Iyi sosiyete yo muri Suwede ubu ifite amaduka agera ku 133 n'abakozi 4.000 muri Esipanye, muri bo ikaba iteganya gufunga 28. Mu gusubiza ifungwa ry'amaduka, umuvugizi w'iyi sosiyete yo muri Suwede yavuze ko ikomeje gusuzuma imiterere y'amaduka yayo kugira ngo ishake amaduka akwiye ahantu hakwiye kugira ngo akomeze guhatana.
Igabanywa ry'akazi ryatunguye H&M, yongereye imishahara muri Esipanye umwaka ushize bitewe n'imyigaragambyo y'abakozi.
Levi's yatangaje ko ku isi hose hagabanyijwe imirimo hagati ya 2 na 3,000
Nk’uko Reuters yabitangaje ku isaha ya 25 yo muri ako gace, LEVI Strauss & Co (LEVI.N), ikigo cy’ababyeyi cy’ikipe ikomeye ku isi y’imyenda ya Levi's, yatangaje ku wa Kane:
Hagati ya 10 na 15% by'imirimo y'ibigo mpuzamahanga izagabanywa kugira ngo bigabanye ikiguzi. Ibi bizatuma amafaranga yo kuvugurura imikorere y'ibigo azava kuri miliyoni 110 z'amadolari kugeza kuri miliyoni 120 z'amadolari mu gihembwe cya mbere.
Levi's ikoresha abakozi bagera ku 20.000 ku isi yose, barimo abagera ku 5.000 ku cyicaro gikuru cy'iyi sosiyete.
Iyi kompanyi kandi yatanze icyerekezo cy’ibicuruzwa n’inyungu mu 2024, ariko Wall Street yari yiteze ko bizagera aho byari byitezwe.
Chip Bergh, Perezida akaba n'Umuyobozi Mukuru wa Levi Strauss & Co, yagize ati:
“Nubwo umwaka wa 2023 wari umwaka ugoye, twarangije umwaka ku buryo bukomeye kandi mfite icyizere cy’ejo hazaza. Mfite icyizere gisesuye kuri Michelle nk’umusimbura wanjye, kandi hamwe n’abandi bagize itsinda ryacu, bazashyira ikigo mu mwanya wacyo wo gutera imbere mu cyiciro gikurikira cy’iterambere ryacyo.”
Levi's ni ikirango kizwi cyane cy'amapantalo ya jeans, cyashinzwe n'umucuruzi w'Umuyahudi Levi Strauss. Mu 1853, Levi Strauss yashinze Levi Strauss & Co, uruganda rukora amasaro y'imbere mu mabati. Iyi sosiyete.
Mu 1873, we n'irindi tsinda ry'abantu, JACOB DAVIS, banditse patenti y'"inzara z'ibinure" zakoreshwaga mu ma jeans yabo y'amaboko, ari na yo yabaye ivuka rya jeans ya mbere.
Ku rutonde rw'ibirango 500 bya mbere ku isi mu 2018, Levi's yari ku mwanya wa 111
Jose Neves, washinze ikigo cy’ubucuruzi bw’ikoranabuhanga cya Farfetch, yirukanywe muri sosiyete kandi yirukanwa ku kazi 30% by’abakozi bayo.
Ku mugoroba wo kuwa Kane, ikigo gikomeye cy’ubucuruzi bwo kuri interineti cyo muri Koreya y’Epfo, Coupang, cyatangaje ko Farfetch Ltd. Jose Neves, washinze Fafac, yirukanywe ku mwanya w’umuyobozi mukuru mu gihe abayobozi hafi ya bose b’ikigo birukanwaga, barimo Tim Stone, Umuyobozi Mukuru w’Imari; Luis Teixeira, Umuyobozi Mukuru w’Ibikorwa; Elizabeth Von Der Goltz, Umuyobozi Mukuru w’Imideli n’Ubucuruzi; na Kelly Kowal, Umuyobozi wa Farfetch Platform Solutions.
Jose Neves azakomeza kuba umujyanama wa Coupang, kandi Coupang ntabwo azashyiraho umuyobozi mukuru mushya muri iki gihe. Uwashinze Coupang, Bom Kim, n'itsinda ry'abayobozi bazayobora iyo sosiyete.
Nyuma yo gutabara Coupang ku mafaranga miliyoni 500 z'amadolari mu mpera z'umwaka ushize, Tang Xiaotang, washinze Global Fashion Investments, yahanuye ko Bwana Neves azahita arimbuka kandi ko bake ari bo bazihanganira uburyo bwe bwo kuyobora nyuma yo gutakaza uburenganzira bwe bwo gutora.
Coupang, wafashe iya mbere mu gukemura ikibazo cy’abayobozi, yavuze ko hari igabanuka ry’imirimo myinshi riri hafi kandi ko rizaba riri mu biganiro n’abirukanywe muri Porutugali kuwa gatanu no mu Bwongereza kuwa mbere. Bivugwa ko igabanuka ry’abakozi ringana na 25-30% by’abakozi bose hamwe, ari na ryo tsinda rinini ry’abirukanywe mu nganda z’ikoranabuhanga mu gihe kirenga umwaka, harimo gushushanya ibicuruzwa, ibisubizo bya platforme n’amashami afitanye isano n’abandi.
Uretse igabanywa ry'imirimo, igurishwa ry'imitungo itari iy'ingenzi, Brown's, n'isosiyete icuruza ibicuruzwa bya New Guards Group, nabyo byumvikana ko birimo gukorwa.
eBay yatangaje icyiciro cya kabiri cy'ihagarikwa ry'abakozi
Ku ya 24 Mutarama, abanyamakuru ba Nandu bamenye ko ikigo gikomeye cy’ubucuruzi bwo kuri interineti cya eBay cyatangaje ko cyirukanye abakozi. Jamie Iannone, perezida akaba n’umuyobozi mukuru wa eBay, yavuze mu ibaruwa yandikiye abakozi bose ko kugira ngo eBay ifashe neza kugera ku iterambere rirambye kandi rirambye, ikigo kizagabanya abakozi bacyo bagera ku 1.000, kandi iki cyiciro cyo kwirukanwa kizagira ingaruka kuri 9% by’abakozi bakora akazi k’igihe cyose mu mezi ari imbere. eBay izagabanya kandi umubare w’amasezerano ku bakozi basimburana. Ni ngombwa kuvuga ko iyi ari inshuro ya kabiri mu mwaka eBay itangiye kwirukana abakozi. Muri Gashyantare 2023, eBay yatangaje ko yirukanye abakozi bagera kuri 500, cyangwa hafi 4% by’abakozi bayo, bitewe n’igabanuka ry’amafaranga akoreshwa n’abaguzi.
Mu ibaruwa ya All-Hands, Jamie Iano yavuze kandi ko umubare w’abakozi n’amafaranga yose yakoreshejwe na eBay ubu byarenze iterambere ry’ubucuruzi. Kugira ngo iki kibazo gikemuke, iyi mpinduka mu mikorere yashyizwe mu bikorwa kugira ngo hashyirwe mu bikorwa amakipe amwe n’amwe kandi ahuzwe. Jamie Iano yagize ati: “Kugira ngo dukemure iki kibazo, turimo gushyira mu bikorwa impinduka mu mikorere, duhuza kandi duhuza amakipe amwe n’amwe kugira ngo tunoze ubunararibonye kuva ku ntangiriro kugeza ku iherezo kandi duhuze neza n’ibyo abakiriya bacu bakeneye hirya no hino ku isi.”
Birumvikana ko eBay ari urubuga rwo kuri interineti rucuruza ibicuruzwa bya cyamunara n’ubucuruzi rufasha abaguzi ku isi yose kugura no kugurisha ibintu kuri interineti. Mu by’ukuri, muri Gashyantare 2023, eBay yatangaje ko yari irimo kwirukana abakozi bagera kuri 500, cyangwa hafi 4% by’abakozi bayo, bitewe n’igabanuka ry’amafaranga akoreshwa n’abaguzi.
Nk’uko byatangajwe n’itangazamakuru ryo mu mahanga, imigabane ya eBay yagabanutseho hafi 4% mu Gushyingo nyuma yo gutanga amabwiriza ku nyungu z’igihembwe cya kane, ubwo Jamie Iano yavugaga ku ihamagara ry’umusesenguzi ko eBay yabonye ko abaguzi bahagaze nabi mu gihembwe cya kane, mu gihe igitutu cy’izamuka ry’ibiciro n’inyungu ziyongera byakomeje kugira ingaruka ku cyizere cy’abaguzi no gushyira igitutu ku busabe bw’ibintu byihariye.
Nk’uko raporo y’imari y’igihembwe cya gatatu cya 2023 yashyizwe ahagaragara na eBay ibivuga, inyungu za eBay mu gihembwe cya gatatu cy’umwaka ushize zari miliyari 2.50 z’amadolari, yiyongereyeho 5% ugereranije na miliyari 2.380 z’amadolari mu gihe nk’icyo umwaka ushize, hatabariwemo ingaruka z’impinduka mu gipimo cy’ivunjisha, ndetse n’izamuka rya 5%. Ariko ku buryo butari GAAP, inyungu za eBay mu gihembwe cya gatatu zavuye mu bikorwa byakomeje zari miliyoni 545 z’amadolari, zagabanutseho 1% ugereranyije na miliyoni 552 z’amadolari mu mwaka ushize. Nk’uko raporo zibivuga, inyungu za eBay mu gihembwe cya gatatu n’inyungu zahinduwe kuri buri mugabane byarenze ibyo abasesenguzi ba Wall Street bari biteze, ariko icyerekezo cy’abasesenguzi mu gihembwe cya kane cy’ingengo y’imari ya 2023 n’inyungu zahinduwe kuri buri mugabane byarenze ibyo bari biteze, ahanini bitewe n’amafaranga make akoreshwa n’abaguzi bitewe n’izamuka ry’ibiciro muri Leta Zunze Ubumwe za Amerika, ndetse n’irushanwa ry’abahanganye nka Amazon ririmo kwiyongera cyane.
Uretse igitutu cy’ubucuruzi bwa elegitoroniki bwo muri Leta Zunze Ubumwe za Amerika, mu myaka ya vuba aha, ubucuruzi bwa elegitoroniki buhagarariwe na Temu na SHEIN byo mu Bushinwa nabyo biri kugenda bigabanya umugabane wa eBay. Bamwe mu bashinzwe inganda babwiye abanyamakuru ba Nandu ko ibyo inganda zivuga ku rubuga rw’ubucuruzi bwa elegitoroniki mu Bushinwa mu mahanga ari icyizere gikomeye. “Hari igitekerezo rusange cy’uko ubutegetsi bw’isi ari ikibazo cy’igihe, ko uruhererekane rw’ibicuruzwa n’ubushobozi bw’imikorere ari bikomeye cyane.”
Inkomoko: Southern Metropolis Daily, Global Fashion Investment, Urubuga rw'imyenda y'imyenda
Igihe cyo kohereza: Gashyantare-27-2024