2025 “Ibirango 50 by’Imyambarire bya mbere ku Isi ku Giciro” byasohotse: Ibirango 4 by’Abashinwa biri ku rutonde, bishyira imbaraga nshya mu iterambere ry’Ubucuruzi bw’Amahanga
Vuba aha, Brand Finance, ikigo gikomeye mu by’agaciro k’ibirango by’Ubwongereza, cyashyize ahagaragara ku mugaragaro ikinyamakuru “Ibirango 50 by’Imyambaro bya mbere ku Isi hakurikijwe Agaciro” cyo mu 2025 (Imyambaro 50 2025). Urutonde ntirugaragaza gusa impinduka mu miterere y’ibirango by’inganda z’imyenda ku isi, ahubwo runagaragaza iterambere ry’ibirango by’Abashinwa ku isoko mpuzamahanga — ibirango 4 by’Abashinwa (harimo n’ibyaturutse muri Hong Kong, mu Bushinwa), nka Anta na Bosideng, byageze kuri uru rutonde neza, bishyira imbaraga nshya mu iterambere ry’ubucuruzi bw’imyenda mu Bushinwa.
Chanel Yafashe Umwanya wa Mbere; Ibirango by'Abafaransa Biganjemo Ibicuruzwa 10 bya Mbere
Ku rutonde rw'uyu mwaka, ikirango cy'ubucuruzi cy'abafaransa cyitwa Chanel cyatwaye umwanya wa mbere gifite agaciro ka miliyari 37.913 z'amadolari y'Amerika, gifite igipimo cy'iterambere gitangaje cya 45.4% ku mwaka, bityo kiba ikirango cy'imyenda gifite agaciro ka miliyari 32.917 z'amadolari y'Amerika n'igipimo cy'iterambere cya 2.1%. Nike, ikirango cy'imyenda ya siporo cyo muri Amerika, cyabonye umwanya wa gatatu gifite agaciro ka miliyari 29.428 z'amadolari y'Amerika, nubwo agaciro k'ikirango cyacyo kagabanutseho gato 1.5% ugereranije n'umwaka ushize.
Ikigaragara ni uko ibirango by’Abafaransa biri mu myanya 10 ya mbere ku isi. Uretse Chanel na Louis Vuitton, Hermès, Dior, na Cartier bari ku mwanya wa 4, 8, na 9, bigaragaza imbaraga zikomeye z’Ubufaransa mu bijyanye n’imyenda n’ibicuruzwa by’akataraboneka. Byongeye kandi, Rolex yo mu Busuwisi yagaragaje umusaruro mwiza, iri ku mwanya wa 5 ifite agaciro ka miliyari 18.772 z’amadolari y’Amerika n’umuvuduko w’izamuka rya 36.0 buri mwaka. Adidas yo mu Budage yafashe umwanya wa 6 ifite agaciro ka miliyari 18.484 z’amadolari y’Amerika n’umuvuduko w’izamuka rya 27.9%. Zara, ikirango cyo muri Esipanye cy’imideli yihuta, kiri ku mwanya wa 7 gifite agaciro ka miliyari 18.086 z’amadolari y’Amerika. Ariko, Gucci yo mu Butaliyani yabaye ikirango cyonyine mu icumi cya mbere gifite izamuka ribi cyane - agaciro k’ikirango cyayo kari kuri miliyari 11.358 z’amadolari y’Amerika, kagabanukaho 23.6% uko umwaka utashye.
Ibirango 10 by'imyenda bya mbere ku isi mu 2025 hakurikijwe agaciro
Imbaraga z'Abashinwa: Ibirango 4 biri ku rutonde, Anta na Bosideng nibo bayoboye amahirwe mashya mu bucuruzi mpuzamahanga
Ku rutonde rw’ibicuruzwa 50 bya mbere ku isi muri uyu mwaka, ibirango 4 bikomoka mu Bushinwa (harimo n’icyaro cy’Ubushinwa na Hong Kong, mu Bushinwa) byageze ku rwego rwo hejuru. Ibyo ni Chow Tai Fook (Hong Kong, mu Bushinwa), Anta (Ubushinwa), Lao Feng Xiang (Ubushinwa), na Bosideng (Ubushinwa). Ibi bigaragaza iterambere rikomeje mu kumenyekana ku rwego mpuzamahanga no guhangana ku isoko ry’ibirango by’imyenda byo mu Bushinwa.
- Chow Tai Fook: Nk'ikirango gihagarariye abandi mu ishami ry'imitako n'imyenda muri Hong Kong, mu Bushinwa, Chow Tai Fook iri ku mwanya wa 22 ifite imikorere ihamye ku isoko, ikaba ari ikarita ikomeye ku bigo by'imitako byo mu Bushinwa byinjira ku isoko mpuzamahanga.
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- Anta: Ifite umwanya wa 28, Anta yakomeje kunoza umwuga w’imyenda yayo ya siporo mu myaka ya vuba aha binyuze mu guhanga udushya mu ikoranabuhanga no gukorana n’ibikorwa mpuzamahanga (nk’inkunga y’imikino Olempike). Ibicuruzwa byayo nka “KT7″ byakiriwe neza ku masoko yo mu mahanga, bishyiraho urufatiro rukomeye rw’ibirango by’imyenda ya siporo byo mu Bushinwa mu kwagura inzira z’ubucuruzi bw’amahanga.
- Lao Feng Xiang: Ku mwanya wa 38, Lao Feng Xiang yabonye umwanya ku isoko ry’imitako n’imyenda ku isi bitewe n’umurage wayo w’ikirango n’udushya mu bukorikori gakondo. Ibicuruzwa byayo bigurishwa mu bihugu byinshi no mu turere twinshi, bigatuma iba icyitegererezo cyo guhuza umuco gakondo w’Abashinwa n’imyenda igezweho.
- Bosideng: Iri ku mwanya wa 45, Bosideng yibanda ku iterambere ry’umwuga ry’ibicuruzwa bya downjacket. Mu kunoza urusobe rw’ibicuruzwa byayo no kwagura imiyoboro y’amaduka yo mu mahanga, yagiye yinjira buhoro buhoro ku masoko yo ku rwego rwo hejuru nko mu Burayi na Leta Zunze Ubumwe za Amerika, iba imbaraga zikomeye mu birango by’imyenda by’Abashinwa bigiye ku isi.
Muri rusange, imiterere y’ibirango by’imyenda ku isi muri 2025 igaragaza icyerekezo cy’ “iterambere rihamye mu birango byo ku rwego rwo hejuru, itandukaniro hagati y’ibirango by’imyenda ya siporo, n’izamuka ry’ibirango byo mu karere”. Ibirango by’akataraboneka n’ibirango by’imyenda ya siporo by’umwuga (nka Rolex na Adidas) byakomeje gutera imbere cyane, mu gihe bimwe mu birango by’imyambarire yihuse n’iy’umuco gakondo (nka Gucci) biri mu gitutu cyo kuvugurura. Muri icyo gihe, ibirango byo mu turere nk’Ubushinwa na Kanada (urugero, Lululemon) birimo kwihutisha iterambere ryabyo, bishyira imbaraga zitandukanye mu nganda z’imyenda ku isi. Muri ibyo iterambere, gushyira hamwe ibirango by’Abashinwa kuri uru rutonde ntibigaragaza gusa iterambere ry’inganda z’imyenda zo mu gihugu mu Bushinwa ahubwo binafungura inzira nshya ku isoko ry’ubucuruzi mpuzamahanga. Mu gihe kizaza, uko ibirango nka Anta na Bosideng birushaho kwiyongera ku masoko yo mu mahanga, ubucuruzi bw’imyenda mu Bushinwa bw’amahanga bwitezweho kugera ku iterambere rikomeye mu rwego rwo ku rwego rwo hejuru no mu rwego rw’umwuga.
Igihe cyo kohereza: 14 Ukwakira 2025